Redrow revolutionises homebuying online

LEADING housebuilder Redrow has launched a pioneering new online tool to help homebuyers.

‘My Redrow’ has been designed to make your home search and purchase a more personal experience. It also brings the process of buying a property in step with other sectors, which already harness the power of the internet to its full potential, and leads the way for the housebuilding industry.

Giving customers who create an account the chance to select favourite properties and developments, book appointments online, and save everything in one place, My Redrow makes browsing for a new home something the whole family can share in. And once purchasers have reserved their new home, a unique and major benefit of registering with My Redrow is that they can then select all their personal interior finishing touches via the website, so everything can be done in their own time.

“We recognise that buying a home is, for many, the largest single purchase they will make in their lifetime, and also the most important,” says Kim Peters, Group marketing director for Redrow Homes. “We’re taking a huge leap forward in terms of the quality of service we offer homebuyers, who have long been using the internet to streamline other areas of their lives as well as using it to assist with other major purchases. It’s another way to encourage more people to visit our developments and talk to us, and enhance the customer journey from start to finish.

“We’ve listened to what our customers want and My Redrow will help to make their experience as personal and straightforward as possible. We believe it’s a unique offering among the major housebuilders. It brings the process of buying a new home up to speed with other retail sectors and is helping to lead the way for the industry in terms of giving customers additional online tools to assist them. We hope it will help more people to find their perfect Redrow home and visit one of our developments, while giving them the freedom to access even more information in their own time.”

Following encouraging feedback from the trial of My Redrow on two developments and the reception it received at the First Time Buyers Show in Liverpool earlier this year, My Redrow members are now enthusiastically engaging with the new features available to them.

Anyone browsing for a Redrow home is able to register with My Redrow and see full details of what is included in the high specification of a Redrow home. For customers who then reserve at selected developments the facility to choose their finishing touches and put their own unique design stamp on everything from kitchen units, work surfaces and tile choices to wardrobes, fireplaces and even light switches, is available.

“It’s very simple to set up an account and really easy to use,” adds Kim. “By registering people can access even more information and all their preferences can be saved so they’re all there when they next sign  in. There’s scope to take this even further and we’re already planning even more helpful additions for the future. Customer service is at the heart of everything we do, which is why we’ve just been awarded five stars by the Home Builder’s Federation. This is another way we’re proving that we’re at the forefront of innovation in the sector.”

My Redrow has been shortlisted as a finalist in the customer engagement category at the 2013 Peer Awards for Excellence, which recognises successful and innovative initiatives. Winners will be announced in the autumn.

Homebuyers can register for My Redrow at by clicking on the ‘My Redrow’ tab at the top of the homepage. Customers who visit their nearest development can receive a demonstration of My Redrow in the marketing suite.